Discussion 14.3: Chapter 14 Concept

In Chapter 14 the topic I found stood out to me was persuading different audiences. In the book the authors talked about 5 different kinds of audiences. These include negative, positive, divided, uninformed, and apathetic. To approach a negative audience one has to be sure to remain credible throughout the whole speech because the audience member most likely has an opposed view on the topic from the presenter. It would be easier to speak to a positive audience because they most likely would know what you are talking about and hold a view similar to the presenters. Divided audiences are a little easier to persuade because they have split views on a topic. Uninformed audiences are people that are not familiar with the topic and so it would be the presenter’s job to motivate the audience. The apathetic audience knows the topic but is not interested in it. A good way to approach this kind of this audience is to mention in your speech how the topic impacts them. I think my audience for the next speech will be divided on my next speech topic so I am going to be using the tips given in this chapter to approach this kind of audience.